Founded in 1921 as Key Route Hardware (when the neighborhood was known as Key Route Heights), this anchor neighborhood hardware store has remained family owned and operated over the past 96 years, with only three families – 1921-1957, 1957-2017, and now with great plans for the next hundred years of service to our neighbors and to the needs of this unique neighborhood. Come by and see what we make fit into 5,000 square feet–you have to see it to believe it!
New Owners, New Management – April 2017
Jeff and Michelle Leopold were delighted to take over the ownership of this beloved neighborhood mom & pop hardware store as of April 26, 2017. Along with their business partner and General Manager Troy Welch, they updated the Laurel Ace store in fall 2017, culminating with a Grand Reopening celebration the weekend of October 20-22, 2017. In 2018 they expanded the Live Goods section, and in 2019 they painted the outside of the store and replaced the store’s awnings. The renovations have brought a fresh new look to this 99-year-old business, including a new layout and 4th register, new fixtures, increased product offerings, including Weber, Big Green Egg, Yeti, seasonal merchandise, and expanded categories throughout the store; notably housewares, canning, and nursery/live goods.
Delighted to be a part of Oakland’s Laurel District!
Troy, Jeff, and Michelle, the new management team at Laurel Ace, contine the store’s community involvement of previous owners David and Jenny, who were committed and active members in the Laurel District Association. This thriving East Oakland neighborhood is experiencing a renaissance, and the Laurel District Association has great plans for increased participation by local artists, cyclists, strollers, diners, Warriors fans, A’s fans, families, urban singles, and many other groups within this evolving neighborhood. The Laurel District Association is the key to the District’s evolution and ongoing success, and Laurel Ace is grateful to remain an important part of the neighborhood!
Laurel Ace – Store 16682
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Proud Sponsors of the Laurel Street Fair 2017 – 2018 – 2019 – 2022!
Laurel Ace was delighted to be a proud sponsor of the 2017 2018 2019 and 2022 Laurel Street Fairs. We’re looking forward to even more fun & participation in 2023!
Laurel Ace proudly announces our sponsorship of the 2022 Laurel World Music Streetfair
